Apple Launches World AIDS Day Campaign

Apple will turn its logo red at retail stores around the world on December 1st to raise awareness for World AIDS Day. Credit: Business Insider

Apple will turn its logo red at retail stores around the world on December 1st to raise awareness for World AIDS Day. Credit: Business Insider

Good morning. It's Monday, November 24th.

Here's what you should know today:

Apple is partnering with the non-profit organization (RED) to launch one of the company's largest philanthropic efforts ever.


Good Monday morning. Apple has launched a two-week AIDS fundraising campaign — one of the largest philanthropic efforts in the company’s history. Here are the details.

Starting today and running through December 7, proceeds from dozens of (RED)-branded apps and games will go directly to the Global Fund to fight AIDS, tuberculosis and malaria in Africa. The Global Fund raises money to help the fight for an HIV/AIDS-free generation.

The new “Apps for (RED)” section in Apple’s App Store includes some of the most popular titles available, including Garageband, Monument Valley, FarmVille 2Angry Birds, Threes, Paper, Cut the Rope, FIFA 15, The Sims and more. 

Apple is tying its annual Black Friday promotion to the fundraiser as well. The company will offer customers special edition (RED) iTunes gift cards with their purchases this Friday, and a portion of each gift card’s value will also be donated to the Global Fund.

Finally, Apple also announced that it will donate a portion of its retail and online-store sales on World AIDS Day (December 1st) —which also happens to be Cyber Monday, one of the busiest online shopping days of the year.

Apple began partnering with (RED) in 2006 and has raised over $75 million for the organization. The company sells PRODUCT(RED) edition iPods and accessories (like iPhone cases and Beats by Dre headphones) which support the Global Fund all year long.


Drew Rapp

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